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Digitizing the Offline Retail Business

Company

SEED Digital

Founders

Sidnei Raulino

Sector

Retail

Business Model

SaaS

Investment Year

2015

Founding Date

2014

Headquarters

São Paulo, São Paulo - Brazil

Portfolio

Iporanga Early Stage I

Status

active

General Partner

Guilherme Assis

Co-investors

Angels

Seed Digital Equipe_v2

Seed Digital Equipe_v2

About

SEED Digital was founded in 2014 with the goal of building a brick and mortar retail sales/customer journey analytics platform. During the customer discovery phase Seed

unveiled a much larger opportunity that entails supermarket, airport, banks, drogstores among of other situations where Seed Digital’s SaaS platform can deliver customer intelligence and insights.

Sidnei Raulino

Prior to founding SEED Digital, Sidnei Raulino worked at software companies in Brazil as a Business Intelligence Consultant. After that he was the head of technology in Brazil’s Westfield Shopping Malls group, where he found the pain the offline market has in making decisions without data-driven information.

On the same period he founded a international startup of fashion and trend research to the Brazilian market, but had no success in this market, focusing his efforts exclusively to Seed Digital.